WE FOCUS EXCLUSIVELY ON GROWTH.

THAT'S ALL WE DO.

 

FOCUS

LEARNING COHORTS
 
GROWTH ADVISORY
 

We work with companies as a fractional Chief Growth Officer to improve growth results through Learning Cohorts focused on aligning Sales and Demand Generation teams to unlock growth.

5 Types of Learning Cohorts: Growth Tech Stack, Build-In-Public; Ideal Customer Profile (ICP) + Persona Development; Demand Generation + Account Based Marketing (ABM) Strategy; Owned Content for Linkedin, Twitter + Beyond.

5 Types of Deliverables via Learning Cohorts: "The System" Endorsement; ICP / Persona Aligned Narrative; Owned Content Playbook for Linkedin, Twitter + Beyond; Audit Assessment, Synthesis + Recommendations; Workshop Synthesis, Ideas +/or Recommendations.

 

Ludlow Growth Operating System aka The System.

The Ludlow Growth Operating System is a proven growth methodology built over the course of my career while working within Financial Services and Sports, Media + Entertainment at companies including William Morris Endeavor, St. Louis Rams and Publicis.Sapient. 

The System is a digital information product that productized the Ludlow Growth Operating System to increase the velocity of results generated by Learning Cohorts and Growth Advisory clients.

 

The System enables asynchronous learning via 30+ videos, execution frameworks and step-by-step guides to generate sales faster.

The System is all about focus, discipline, agile execution and feedback loops.

Stage in Lights

What we believe.

 

All companies are now media companies.

Don't sell, evangelize.
Thinking is good.

Execution is great.

80/20 rule, Mike Tyson rule and
13-year-old cousin rule.

Remember what you're optimizing for.

Know the difference between leading vs lagging indicators.

Enterprise deals don't close themselves.

Don't be busy, be productive.

Fall in love with the problem + the process.

Be long-term greedy.

Invest less until you know, then, invest a lot more.

Make your own luck.

Obsess about the buyer journey. 

Give way more than you take.

Starry Sky

How we think via Micro Essays.
 Twitter (link) + Linkedin (link) of Ludlow Founder, Alec Coughlin.

 

#1 You want me on that wall. You need me on that wall. link
#2 Don't sell. Evangelize. link

#3 When it comes to growth, fall in love with the process. link

#4 Generate revenue via 80/20 rule + power of niching down. link

#5 It's called an elevator pitch for a reason. link

#6 Enterprise deals don't close themselves. link

#7 Calibrating leading vs lagging indicators + achieving your goals. link

#8 Linkedin isn't what you might think it is... link 

#9 'Show' is so much greater than 'tell'. link 

#10 Miami: Live in the sun, work in the cloud. link 

#11 Technology can be magical, these 5 are... link 

#12 'Starving' + 'Artist' should never go together. link 

#13 Should the CRO report to the CMO or the CMO to the CRO? link 

#14 Clubhouse is amazing. link 

#15 Miami: Keith Rabois' start-up philosophy. link

#16 Media scales like code now - @Balajis link

#17 Now is the time to launch a product studio. link 

#18 50%+ B2B sales will miss their quota this quarter. It's not their fault. link 

#19 I'm picking up what Nick Huber is putting down Twitter, are you? link 

#20 9 things I've learned as a founder. link 

#21 Creator economy? 'I'm not a businessman, I'm a business man. - Jay-Z. link 

#22 Buyers don't buy like they used to, don't sell like you used to. link 

#23 Learning in public: Bitcoin via sports, entertainment + street art. link 

#24 Learning in public: Web 2.0 --> 3.0. link 

#25 I ❤️ my network. link 

#26 How can we help the Miami start-up ecosystem? link 

#27 Jack Butcher is making the world a better place. link 

#28 'Just as companies build up technical debt, so too do they build up narrative debt' - Kevin Kwok. link 

#29 $27-$41 million reasons to believe all B2B companies are now media companies. link 

#30 'Do things that don't scale' - Paul Graham. link 

#31 Twitter MBA everyday. link 

#32 Crypto enabled street artists are about to get after it. link 

#33 If I were a CMO today, 5 things I'd focus on. link 

#34 The resume is dead. Show, don't tell. link 

#35 'Sports Industry: getting in, getting ahead + giving back'. link 

#36 Seth Godin is an artist's artist. link 

#37 B2B CMOs should lead, not just support, sales. link 

#38 If you aren't sold on Clubhouse, read this. link 

#39 Being an advocate for the next generation is a big deal. link 

#40 Start-ups hiring their first sales leader have a lot to consider. link 

#41 5 Reasons I ❤️ Twitter. link

#42 4 Tips from the sports industry community we're building on Clubhouse. link

#43 Google it. Uber it. FedEx it. Pipe it. link

#44 'An MVP isn't a product. It's a process. link

#45 Clubhouse helps you make your own luck. link

#46 FinTech + Creator Economy: 'less Rolex, more F.I.R.E.' link

#47 JTBD framework: Is your product a Vitamin or Painkiller? link

#48 'Give back in ways you weren't supported when you were coming up.' link

#49 'Simplicity forces you to be better' - James Clear. link

#50 'Building-in-public' is expanding beyond start-ups. link

#51 Benefits of sharing how you think on Linkedin + Twitter link

#52 Human Centered Design (HCD), Linkedin + Twitter link 

#53 'Be good at marketing + you'll never need sales' - Naval. link

#54 The Chainsmokers crypto blueprint is fascinating. link

#55 B2B distribution is hard. Here are 5 reasons why. link

#56 Creator Economy takes the miracle of compounding to the next level. link

#57 Modern Distribution via 5 nuanced areas I'd focus on. link

#58 Modern Distribution #1: Same team generates, manages + closes demand. link

#59 Modern Distribution #2: Build-In-Public. link

#60 Modern Distribution #3: Digital Assets That Compound. link 

#61 Modern Distribution #4: Simplify + Codify Distribution Language. link

#62 Modern Distribution #5: Optimize for Next Best Action via Agile Execution. link
#63 Conversation Intelligence for growth personifies human + machine collaboration. link

#64 B2B CMOs + CROs: What's your AI (ML, NLP) quotient? link

#65 In 5 years, B2B Distribution will be unrecognizable link

#66 3 Reasons You Need a Chief Growth Officer link

#67 Linkedin funded a think tank addressing growth gaps in B2B marketing link