alectcoughlinAug 15, 20211 min#4: Generate Revenue via 80/20 Rule + Power of Niching DownCompanies overthink growth. They over invest in the analysis + strategy side of the equation. While the output of this analysis is useful...
alectcoughlinAug 15, 20212 min#3: When It Comes to Growth, Fall in Love With the ProcessGrowth is complicated. There are so many levers to pull that sometimes it can feel overwhelming. Which one do we pull first vs...
alectcoughlinAug 15, 20211 min#2: Don't Sell. Evangelize.Do you believe in the myth that people "either can or can't close" or do you believe in the truth of "micro-commitments"? Do you believe...
alectcoughlinAug 15, 20211 min#1: Getting Sales + Marketing on the Same PageB2B sales + marketing teams aren't on the same page. Businesses underperform, finger pointing happens + confusion around the path forward...