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  • alectcoughlin

#2: Don't Sell. Evangelize.

Updated: Aug 16, 2021

Do you believe in the myth that people "either can or can't close" or do you believe in the truth of "micro-commitments"?

Do you believe anyone ever wakes up and says, "Today, I want to talk to a salesperson and be sold to"?

Do you believe in building mutually beneficial relationships for the long haul?

Do you get excited helping people be successful, get promoted + do more with less?

Do you believe in the value your company creates?

Do you focus on consultative selling / challenger sale or are you all about features + benefits?

Do you think about everything from your buyer's perspective?

Do you believe your top 1-3 target personas view you as a painkiller or a vitamin?

Do you believe your company's product / service solves 1+ critical client problems?

Do you understand your prospect's buyer journey, jobs to be done framework + help them see around corners?

Do you have a nuanced understanding of your competitive landscape + your prospect's consideration set?

Do you embrace your Demand Generation teams as your equal partners in getting deals done?

Do you tell your story well across digital platforms / tools including Linkedin, Twitter, Podcasts, Substack / Email Newsletters etc?

Do you empower your relationship network to help you help them + their networks?

Do you focus more on your name on the back of your jersey or your team's logo on the front?

Don't sell. Evangelize.

January 5, 2021 (Tweet Link)

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