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#30: Building-In-Public is Expanding Beyond Start-Ups

Updated: Aug 16

A lot of innovation rooted in the start-up community eventually makes its way to the broader population.


Safe to say "Building-in-public" is on that track and the pace of innovation is about to pick up even more speed.


  1. Build your brand / business in public

  2. What began with start-ups opening up access to alpha, beta versions of their product, financials, business strategy etc has expanded into techniques to build brands / businesses in ways that might have had F1000 CEOs, CMOs and executive teams scratching their heads a couple years ago.

  3. Instead, now they're leaning in, saying "Tell me more? How do we do this?"

  4. Word of mouth is one of the most powerful forms of marketing

  5. Business is as much about human to human relationships as anything else.

  6. In a transparent and genuine way, helping people better understand your philosophy, principles, insights, ideas, approach etc enables them to better understand why they should work with you and how you can help them with their jobs-to-be-done framework.

  7. Cut through the hype, jargon + get comfortable saying "that's ok, it's not for you"

  8. As James Clear says, "Simplicity forces you to be better", building-in-public helps you get out of your own way by getting to the essence of what you're building, thinking etc and sharing it with your community.

  9. The feedback loops are incredibly valuable, strong and real-time.

  10. And as the GOAT, Seth Godin would say, it’s ok if you’re not for everyone.

  11. Community helps you tilt the relationship between luck + risk in your favor, deliberately

  12. "Luck and risk are both the reality that every outcome in life is guided by forces other than individual effort. They are so similar that you can't believe in one without equally respecting the other. They both happen because the world is too complex to allow 100% of your actions to dictate 100% of your outcomes...Everything worth pursuing has less than 100% odds of succeeding, and risk is just what happens when you end up on the unfortunate side of that equation." - Morgan Housel

  13. Copy.ai CMO Blake Emal is "CMO-ing in public"

  14. I love that Blake is taking it to the next level by opening up by "CMO-ing in public".

  15. An approach that other, like-minded CMO's are likely to embrace.

  16. "I'm talking: Daily "what I accomplished" updates, Asking you questions often, Weekly 'mistakes made', Weekly 'win'" - Blake Emal



March 28, 2021 (Tweet Link)

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