#31: Benefits of Sharing How You Think On Linkedin + Twitter

During our weekly Clubhouse room tonight at 7 ET, I will be interviewing / moderating a conversation with Candace Stewart, a rockstar West Point graduate exploring opportunities in the sports and/or start-up world.

We will be exploring the power of Linkedin and Twitter to drive demand generation and high quality networking in real-time around Candace's goals.

Here's a quick preview of some of what we're going to talk about:

1. Your story is so much more compelling than words on a page

   1. Looking through the rearview at what you've done via the resume is helpful but there are a gazillion questions your resume can't answer.

   2. Such as "What are you working on? Why? What motivates you? What are your thoughts on nuanced topics that you can share with the world so they can benefit from your experience? Who do you think is interesting? Why? What are your thoughts on their thoughts?"

   3. See what I mean?

2. Yes, people have 3 second consideration span but they also have an infinite attention span for content that aligns with their jobs-to-be-done framework

   1. Yes, we're all busier than before, social media has essentially ended the idea of "boredom" etc but keep in mind, what you put out in the world isn't for everyone but it most definitely is for those that it's intended for.

   2. Add value to your intended audience's world and the content you consistently share on Linkedin and Twitter will be a magnet that attracts people, companies and opportunities. Make your own luck.

3. Hybrid / remote work model going forward creates incredible opportunities

   1. Never before have more companies and executives been open to recruiting the best talent for the job regardless of where they physically sit.

   2. This translates to opportunities to align your skillsets, passion and interests with companies that aren't looking for anyone, they're looking for you.

4. Low Code No Code + Creator Economy infrastructure

   1. Thanks to LCNC and Creator Economy infrastructure, democratized access to the tools of design, production, community development, distribution etc are making it easier than ever before to build content that accelerates your ability to make your own luck.

As @Balajis says, "Media scales like code now."

March 31, 2021 (Tweet Link)