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  • alectcoughlin

#48: Seth Godin is an Artist's Artist

Updated: Aug 16, 2021

I most definitely stand by my previous tweet about Seth Godin belonging on the Mount Rushmore of marketing.

100 pages into his new book, "The Practice: Shipping Creative Work", and here we go.

  1. Fall in love with the problem + the process

    1. "Do then be".

    2. Start where you are and get after it aka ship it.

    3. If you want to be a writer, write.

    4. If you want to be a leader, lead.

    5. If you want to be a creative, create.

    6. If you want to be an entrepreneur, start a business.

    7. Whatever you do, remember the practice is the output, not the outcome.

  2. Trust the practice

    1. There are no shortcuts.

    2. Commit yourself to doing the work, generating feedback, incorporating the feedback into your work, finding your voice and eventually, becoming irreplaceable to your community.

    3. Don’t get wrapped up in day-to-day outcomes, reactions to your daily work, vanity metrics, short-termism etc

  3. Niche down

    1. Create work that is for someone and most definitely not everyone.

    2. Find your minimum viable audience, trust your practice, create work that changes your audience for the better, care enough to keep shipping and to find your flow which is the symptom of the work you're doing, not the cause of it.

  4. Don't sell, evangelize

    1. No surprise that Seth provides the highest impact and most straightforward rule to overcome the concerns most have around selling.

    2. Effectively asking you to consider how someone will feel after buying what you're selling, knowing what you knew before you made the sale?

    3. Will they feel good or bad about their purchase?

    4. Aka don't sell, evangelize.

February 28, 2021 (Tweet Link)

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