As the Creator Economy accelerates, last night's talk with West Point grad Candace Stewart about how Twitter + Linkedin can help her create her own luck was awesome.
Top takeaways:
Get your mind right
As a student, social media might be viewed as one thing.
As a professional, it's a viewed as a lot of things including a growth engine. While it's super important to understand the risks associated with leaning into Twitter, Linkedin etc before you get going, it's even more important to not let those obstacles prevent you from getting after it.
You've got this.
Get comfortable niching down + saying / thinking "that's ok, it's not for you"
Putting your insights, ideas, thinking etc out there will not be valued by everyone and that's ok, it's not for them.
Narrow your focus as much as possible by niching down on a topic that you're super confident in the breadth / depth of your current knowledge + have an insatiable appetite to learn about so you're sharing knowledge as you navigate your lifelong learning journey.
Play the longest of long games.
Apply HCD principles to your content gameplan
Apply HCD principles to build content that delivers value for the audience you're looking to engage in a way that aligns with their jobs-to-be-done framework, optimizes their experience + aligns with your goals.
Obsess over the customer / buyer journey, be super human.
Crawl, walk, run towards 20 micro essays per 30 days
Eventually, share your thoughts in micro essays that are 250 words or less so that the people you're creating content for, can understand the essence of your thoughts in 3 minutes or less.
"Simplicity forces you to be better" - James Clear.
Give way more than you take
Focus on serving your audience / relationship network by helping them see around corners, broaden their understanding of nuanced topics, save them time, help them make desired connections etc.
Be long-term greedy.
April 1, 2021 (Tweet Link)