#68: Growth Means Different Things to Different People. 13 Ways to Think About it.

Unpopular opinion, leaders don't have a shared understanding of what "Growth" is/isn't.

Yes, it's an abstract term but you know what they say about the good things that happen when you codify critical terms to get everybody on the same page.

13 ways to describe growth supported by a Twitter thread of inspirational quotes from rockstars leading the way:

1. Net New

2. Sell more to new prospects

3. Organic

4. Sell more to existing clients

5. Scalable

6. Growth that can be replicated across an organization, market etc.

7. Product / Service Innovation

8. Build + monetize new products / services / offerings

9. Product Led

10. Build growth driving features into your product

11. Sales Led

12. Train transactional sellers to become consultative sellers and increase the quantity / quality of relationships they build

13. Marketing Led

14. Improve Demand Generation by more effectively activating business graphs of your leaders via owned content

15. Tech Led

16. Implement transformational digital tech aka 10X type tech such as Conversation Intelligence + Coaching Software, NLP/ML etc

17. Community Led

18. Not an audience but a community you design to support your people, partners + ecosystem

19. Entrepreneurial Quotient

20. Unlock the growth mindset within your culture to activate / celebrate calculated risk taking

21. Buyer Experience

22. Invest in self-service digital experiences that compress the buyer journey focused on their jobs to be done framework

23. Cross-Functional

24. Increase the sales quotient of your Customer Success team so they can turn a single into a double

25. Executive Leaders

26. Increase focused collaboration between CMO + CRO to get the biggest of big deals done aka elephant hunting

What am I missing?

August 1, 2021 (Twitter Link)