#68: Growth Means Different Things to Different People. 13 Ways to Think About it.
Unpopular opinion, leaders don't have a shared understanding of what "Growth" is/isn't.
Yes, it's an abstract term but you know what they say about the good things that happen when you codify critical terms to get everybody on the same page.
13 ways to describe growth supported by a Twitter thread of inspirational quotes from rockstars leading the way:
Sell more to new prospects
Sell more to existing clients
Growth that can be replicated across an organization, market etc.
Product / Service Innovation
Build + monetize new products / services / offerings
Build growth driving features into your product
Train transactional sellers to become consultative sellers and increase the quantity / quality of relationships they build
Improve Demand Generation by more effectively activating business graphs of your leaders via owned content
Implement transformational digital tech aka 10X type tech such as Conversation Intelligence + Coaching Software, NLP/ML etc
Not an audience but a community you design to support your people, partners + ecosystem
Unlock the growth mindset within your culture to activate / celebrate calculated risk taking
Invest in self-service digital experiences that compress the buyer journey focused on their jobs to be done framework
Increase the sales quotient of your Customer Success team so they can turn a single into a double
Increase focused collaboration between CMO + CRO to get the biggest of big deals done aka elephant hunting
What am I missing?
August 1, 2021 (Twitter Link)