#8: Linkedin isn't What You Might Think it is...
Updated: Aug 16, 2021
Linkedin is so much more than a resume + job board.
If you believe everybody is a media company now, Linkedin + its 722+ million members are foundational.
Here are my top 5 reasons why I love Linkedin:
Massive footprint + it's an all business environment
Linkedin is "the world's largest professional network with 722+ million members in more than 200 countries and territories worldwide." Let that statistic sink in for a minute.
Not only does it have a massive footprint but the expectations are all business.
Essentially, it's the digital equivalent of the best industry conference you can imagine + curate.
Sales Navigator value prop for growth related Business Intelligence
If you unzip the backend of Linkedin + leverage Sales Navigator for firmographic data tied to companies + employees, you'll have a hard time arguing with #2.
If you have a deep understanding of your customers, the critical problem(s) you solve for them, your 80/20 rule etc, Sales Navigator will enable you to find look alike audiences that are most likely to buy your product / service in an effortless, HIGHLY productive way.
Real-time feedback loop to stress test ideas, run growth experiments
A key application of #2 is #3.
The ability to drive pipeline growth, sales cycle velocity + transactions is super clear.
The secondary benefit is to be able to reverse engineer significant portions of your go-to-market-strategy by moving out of the echo chamber of internal debates about growth and run growth experiments in real-time with real people who are 110% tier 1 persona aligned.
Understand nuances of what your network cares about
What people highlight in their Linkedin profiles, featured media as well as the content they curate, create, like, share etc daily provides digital footprints and associated data that are the building blocks to establish mutually beneficial relationships.
Tell your story or someone else will tell it for you
Your presence on Linkedin is table stakes.
Never underestimate the amount of information available to your prospects as they navigate their buyer journey + Linkedin's role.
Whether you meet someone in real life, over email, over Twitter etc, the more senior the prospect, the higher the probability that Linkedin will be the first place they will go to generate a quick "yay or nay" on taking the next steps with you / your company.
If you're in the B2B or B2B2C space, you want to be sure get Linkedin right + turn it into a growth flywheel.
January 11, 2021 (Tweet Link)