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#60: Modern Distribution #3: Digital Assets That Compound

The magic of compounding to generate investment returns translates to digital assets via owned content. Those that play the long game by investing in owned content will generate substantial returns.


Don't forget, all companies are now media companies.

  1. Magnet

  2. Once you get comfortable saying, "That's ok, it's not for you" (s/o to the GOAT Seth Godin), you will start serving a very specific community with your digital assets.

  3. That community will attract other like-minded people and you know what happens next.

  4. Idea Velocity

  5. The more focused you are, the more valuable your content becomes over time for your community.

  6. Feedback loops within your community strengthen, diversify + expand which creates a knowledge development + sharing mechanism that helps the community help itself (if that makes sense?) with you wearing a lot of different hats, including orchestrator.

  7. Serendipity

  8. This is the part that gives me the chills.

  9. You literally help your community make their own luck.

  10. Yes, you create your own luck too along the way but a rising tide lifts all ships.

  11. You know what I mean?

  12. Don't Make Me Think

  13. The idea that everyone today has ADD is a myth.

  14. The reality is people have about 3 seconds of consideration attention span.

  15. In that moment, they make a call.

  16. If they realize that your community is the community they were looking for, that's the moment when they'll go as deep as your digital assets will enable them to.

  17. Check Out What Patrick O'Shaughnessy + Colossus Are Up To

  18. It's easy to forget that the Internet is young and we're just getting started.

  19. When you think about digital assets compounding over time, there are some pretty incredible scenarios to consider.

  20. Check out what Patrick O'Shaughnesy + Colossus are doing.

  21. $1 bet you say "WOWWWW" after looking into them. I know I did.


Whatever you do, don't overthink it.


Whether it's Micro Essays, Twitter Threads, Podcasts, Substacks etc...just start investing.


Start where you are.



April 22, 2021 (Twitter Link)

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