#64: B2B CMOs + CROs: What's Your AI (ML, NLP + Computer Vision) Quotient?
If you're a B2B CMO and / or CRO, you have an extraordinary opportunity to embrace AI (ML, NLP + Computer Vision) to grow your business...
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alectcoughlin
- Aug 16, 2021
- 2 min
#63: Conversation Intelligence for Growth Personifies Human + Machine Collaboration
The application of Machine Learning and Natural Language Processing to the way growth teams interact with the market is transformational....
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alectcoughlin
- Aug 16, 2021
- 2 min
#62: Modern Distribution #5: Optimize for Next Best Action via Agile Execution
Once you have a shared vision for your Ideal Customer Profile (ICP), personas, buyer journey, etc between Sales + Demand Generation,...
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alectcoughlin
- Aug 16, 2021
- 2 min
#61: Modern Distribution #4: Simplify + Codify Distribution Language
More often than not, Sales and Marketing / Demand Generation talk past each other because they're using similar words but are attaching...
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alectcoughlin
- Aug 16, 2021
- 2 min
#60: Modern Distribution #3: Digital Assets That Compound
The magic of compounding to generate investment returns translates to digital assets via owned content. Those that play the long game by...
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alectcoughlin
- Aug 16, 2021
- 2 min
#59: Modern Distribution #2: Building-In-Public
Thanks to the blueprint being laid out by the fastest growing SaaS companies, innovative entrepreneurs etc, I think Building-In-Public...
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alectcoughlin
- Aug 15, 2021
- 2 min
#58: Modern Distribution #1: Same Team Generates, Manages + Closes Demand
Getting Demand Generation and Sales on the same page is arguably the highest impact lever any B2B company can pull to unlock growth. So...
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alectcoughlin
- Aug 15, 2021
- 2 min
#57: Modern Distribution via 5 Nuanced Areas I'd Focus On
I was recently interviewed by Josh Cadorette on his podcast "Building Out Loud". We talked through my 15 Ludlow growth principles. The...
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alectcoughlin
- Aug 15, 2021
- 2 min
#56: B2B Distribution is Hard. Here are 5 Reasons Why.
B2B distribution aka demand generation strategy, DG execution (i.e. DG Campaigns), digital platform development, customer success driven...
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alectcoughlin
- Aug 15, 2021
- 2 min
#55: The Chainsmokers Crypto Blueprint is Fascinating
The Chainsmokers, one of world's most successful DJ and production duos, are demonstrating the substantial opportunity for artists to...
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alectcoughlin
- Aug 15, 2021
- 2 min
#54: Human Centered Design (HCD), Linkedin + Twitter
As the Creator Economy accelerates, last night's talk with West Point grad Candace Stewart about how Twitter + Linkedin can help her...
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alectcoughlin
- Aug 15, 2021
- 2 min
#52: 'Simplicity Forces You to be Better.' - James Clear
“Atomic Habits” by James Clear is the highest impact book I’ve read in the last 5+ years. My favorite tweets by James over the last 5...
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alectcoughlin
- Aug 15, 2021
- 2 min
#53: 'Give Back in Ways You Weren't Supported When You Were Coming Up'
Last night in our weekly Clubhouse room, I moderated a conversation led by the 4 co-Founders of "Womxn in Sports Business", Eden, Linsey,...
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alectcoughlin
- Aug 15, 2021
- 2 min
#51: JTBD Framework: Is Your Product a Vitamin or Painkiller?
A challenge that can plague product teams as well as those responsible for the GTM is a lack of deep and nuanced understanding of their...
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alectcoughlin
- Aug 15, 2021
- 2 min
#50: 4 Tips From the Sports Industry Community We're Building on Clubhouse
Every Wednesday at 7pm, I co-host a Clubhouse room with Matt Wilson - "Sports Industry: Getting In, Getting Ahead + Giving Back". It's an...
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alectcoughlin
- Aug 15, 2021
- 2 min
#49: 'An MVP Isn't a Product, It's a Process'
YCombinator has one of the most valuable libraries of free resources around product design, development, growth, start-ups etc. An...
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alectcoughlin
- Aug 15, 2021
- 1 min
#48: Seth Godin is an Artist's Artist
I most definitely stand by my previous tweet about Seth Godin belonging on the Mount Rushmore of marketing. 100 pages into his new book,...
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alectcoughlin
- Aug 15, 2021
- 2 min
#47: The Resume is Dead. Show, Don't Tell.
The idea that a single piece of paper with a bunch of words on it is the focal point of talent acquisition, arguably the most important...
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alectcoughlin
- Aug 15, 2021
- 2 min
#46: If I Were a CMO Today, 5 Things I'd Focus On
Essence + Culture Everything begins and ends here. I'd obsess about viewing our company through a Stakeholder Capitalism lens. What are...
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alectcoughlin
- Aug 15, 2021
- 1 min
#45: Crypto Enabled Street Artists Are About to Get After It
Crypto (NFTs) enabled Street Artists will participate more meaningfully in the value they create. A couple market sizing points to...
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