alectcoughlinAug 16, 20212 min#64: B2B CMOs + CROs: What's Your AI (ML, NLP + Computer Vision) Quotient?If you're a B2B CMO and / or CRO, you have an extraordinary opportunity to embrace AI (ML, NLP + Computer Vision) to grow your business...
alectcoughlinAug 16, 20212 min#63: Conversation Intelligence for Growth Personifies Human + Machine CollaborationThe application of Machine Learning and Natural Language Processing to the way growth teams interact with the market is transformational....
alectcoughlinAug 16, 20212 min#62: Modern Distribution #5: Optimize for Next Best Action via Agile ExecutionOnce you have a shared vision for your Ideal Customer Profile (ICP), personas, buyer journey, etc between Sales + Demand Generation,...
alectcoughlinAug 16, 20212 min#61: Modern Distribution #4: Simplify + Codify Distribution LanguageMore often than not, Sales and Marketing / Demand Generation talk past each other because they're using similar words but are attaching...